In determining the relative importance to place on sales promotion in the overall marketing mix, a small business should consider its marketing budget, the stage of the product in its life cycle, the nature of competition in the market, the target of the promotion, and the nature of the product.
However, critics of this strategy argue that these immediate benefits come at the expense of building brand equity. The study found that sustained sales promotions can retain customers and also that free or reduced charge to same network is the most the most favored strategy by tertiary student in Ghana.
If an organisation effectively implements sales promotion techniques, it will not only encourage large purchase but it will also increase the sales performance of an organisation, invariably leading to the achievement of the stated objectives. Competitive, based on experience How To Apply If you wish to apply, please send a detailed CV together with a covering letter and contact telephone number to: Invitation — promotions include a distinct invitation to engage in the transaction now.
Another opinion is that Sales Promotions provide a number of benefits that are important to manufacturers as well as consumers. This view of Solomon, Marshall and Stuart is very practical in the telecommunication industry as a single customer can have all the SIM cards of the various networks so that they take advantage of any that will be running a cost-effective promotion.
By obtaining prime positions in retail outlets iv. The company focuses its marketing communications efforts on consumers in the hope that it stimulates interest and demand for the product at the end-user level.
They prefer branded offerings but may not always be in a position to afford them. In fact, this aspect may be a compelling reason for shoppers to visit the departmental store.
Eric et al ,Marketing 4. Statement of the Problem Customers serve as the blood of every organisation and as a result, the existence and growth of every firm depends on its ability to attract and retain these customers. These are the people who are least loyal to the brands they use and always look out for experimenting with new brands.
Banks usually end up making unprofitable loans. Special offers and other incentives vi. One of most important channels of sales is sales promotion. Nigeria Needs Poverty Billions. Data from magazines and websites of telecommunication firms as well as websites of organisations that do business with them telecom firms were used.
October 24,Factiva Zaid, T. These borrowers might use the funds for other purposes than stipulated in the loan contract. Trade promotion is directed to the members of the distribution channel ii.
To understand this, suppose one Airlines Company is organising sales promotions for Kolkata-New Delhi air route.
The population of the study encapsulated all Polytechnic tertiary students in Ghana. Marketing Communications, Principles and Practice. Under the terms of the deal, Fisher-Price will develop, manufacture and distribute a range of Fimbles products including soft, plastic and electronic learning toys for the UK and Ireland.
Eric () researched to study the influence of sales promotion on consumer buying behavior in the telecom industry in Ghana. The sample of customers were.
The Effect of Marketing Communications on the Sales Performance of Ghana Telecom (Vodafone, Ghana) Nana Okyere ; Gloria Agyapong ; Kwamena Nyarku. This study examines sales promotion and its effects on organizational effectiveness in Nigerian manufacturing industry.
The study focuses on how sales promotion is used to generate higher sales, increased profitability and greater market share. The Influence of Sales Strategies on Customer Purchase Pattern in the Telecommunication Industry in Ghana Martin Owusu Ansah Adventist Senior High School, P.
O. Box BBantama – Kumasi (MTN), Vodafone Ghana which purchased Telecom Ghana, Tigo which replaced Mobitel. effects on the financial performance for the firm. There has been a strong advocacy for the adoption of customer retention as one of the key performance indicators (e.g.
Correspondingly, the company improved its base station and increased radio sites performance % 13 RECOMMENDATIONS I would like to recommend to Vodafone that M2M service could be adopted to the casual life goods by dealing other technological companies Vodafone can offer its database to inform those companies.Effects of sales promotion on company performance of vodafone ghana